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So How Does Apple Know You’re in the Store?

Employees armed with iPod touches get notified when customers enter the stores with their location-aware iPhones (for services like in-store pickup or an appointment), or when customers request help using in-store iPads. All the employee has to do is select a customer in a queue, get their position on an in-store map, and voilà! An an employee walks up to the customer and assists them.